Example programs

Important: Oracle CX Sales was formerly known as Oracle Sales Cloud. All instances of Oracle Sales Cloud have been changed to Oracle CX Sales across the app user interface.

You can use the Oracle CX Sales Integration app for various marketing qualification processes and lead generation. You can use Oracle Eloqua's program canvas to design programs that will update and create leads and contacts in Oracle CX Sales based on the following recommended programs:

  • Create Unique: In this program, a new lead record is created in Oracle CX Sales only if there is no contact or lead record with the same email address in Oracle CX Sales. If there is an existing contact record, the contact record is updated with contact information as defined in the Update Contact action.
  • Hybrid: In this program, a new lead is created in Oracle CX Sales only if there is no unconverted lead record with the same email address in Oracle CX Sales. Existing unconverted lead records in Oracle CX Sales are updated with contact information as defined in the Update Contact action.
  • Point of Interest: A new lead record is created if there are no leads with the same email address in Oracle CX Sales, but an Oracle CX Sales contact already exists. If there is an existing contact record, the contact record is updated with contact information from Oracle Eloqua as defined in the Update Contact action.

Tip: You can select default assets to automatically create programs.

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Program Canvas

Creating default assets