Using the LinkedIn matched audiences action service

The LinkedIn matched audiences action service is part of the LinkedIn campaign manager app. Using this service, you can send contacts directly from the Oracle Eloqua campaign canvas to LinkedIn, enabling you to retarget buyers with relevant digital ads.

To use the LinkedIn matched audiences action service:

  1. Open an existing campaign or create a new one.
  2. Drag the LinkedIn Matched Audiences element, from the Actions section, onto the canvas.
  3. Double-click the element to open the configure screen. The window that opens enables you to do the following:
    • Change the name of the step to something more meaningful.
    • Configure the element.
    • Choose to route contacts that resulted in an error to another step (see: campaign canvas elements).
  4. Click the Edit icon to configure the element.

    1. Select a LinkedIn credential.

      Tip: Administrators can add more LinkedIn credentials by reconfiguring the LinkedIn campaign manager app in Settings (Settings An image of the Settings menu icon, which is represented by a black cog. > Apps, under the Platform Extensions section).

    2. Select a LinkedIn Lead Ads account.
    3. Add one or more actions. You can Add Eloqua contacts to a LinkedIn audience or Remove them from an audience. Click Edit to rename the audience, and click New to create a new audience. The audience configuration occurs in LinkedIn.

      Note: If you select the Add to Audience or Remove from Audience action, the Select the Audience you wish to Add the Contact(s) to drop-down only displays the audiences to which you can add or remove members from within Oracle Eloqua.

  5. Click Save.

When contacts flow through the action element, they are added to a LinkedIn matched audience.

Learn more

LinkedIn campaign manager app

Using the LinkedIn matched company audiences action service