Campaign canvas elements

The campaign canvas includes a wide variety of elements that you can use to create rich, multi-step campaigns that meet your marketing goals.

Each element has its own configuration needs: some elements, like Wait, are very straightforward, while others require a more complex configuration. When you fully configure an element, it changes color. You must fully configure all elements before you can activate a campaign.

You can also extend the functionality of the campaign canvas by using Oracle Eloqua AppCloud apps. These apps enable you to integrate your campaign with other systems like WebEx or GoToWebinar.

The following topics provide more details on the different types of campaign elements:

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Creating multi-step campaigns