LinkedIn campaign manager app
LinkedIn Campaign Manager enables marketers to raise awareness with native ads, build relationships and drive better lead generation efforts through the world’s professional feed. Leveraging the Campaign Manager app for LinkedIn, marketers are able to retarget a specific set of Oracle Eloqua contacts with digital advertisements on LinkedIn.
You can manage user permissions on this app by following the instructions listed
Learn more by watching this video!
The LinkedIn campaign manager app comes with the following two services, which are available on the campaign canvas after installing the app in your Oracle Eloqua instance:
- The LinkedIn Matched Audiences action service allows you to send contacts directly from the Oracle Eloqua campaign canvas to LinkedIn, enabling you to retarget buyers with relevant digital ads.
- The LinkedIn Lead Gen Forms audience service allows you to capture leads from LinkedIn by pushing contacts directly into the selected Oracle Eloqua campaign.
Leverage the robust combination of Lead Gen Forms and Matched Audiences to capture and rapidly re-target buyers on LinkedIn.
Next steps
Installing the LinkedIn campaign manager app
Configuring the LinkedIn campaign manager app
Collecting LinkedIn Lead Gen forms data
Testing your audience service configuration
Using the LinkedIn matched audiences action service