Campaign Revenue Analysis

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute	Attribute Folders
Campaign	Campaign Custom DateTime (user generated folder content) Campaign Custom Numeric (user generated folder content) Campaign Custom Text (user generated folder content) Campaign Name Eloqua Campaign ID CRM Campaign ID Campaign Description Campaign Created Date/Time Campaign Last Modified Date/Time Campaign Product Campaign Region Campaign Type Campaign Status Is Deleted Campaign Start Date Campaign End Date Time Span Active Date Campaign Created by User Campaign Created by User ID Last Activated by User Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail) Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail) Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)

Attribute

Attribute Folders

Campaign

Campaign Custom DateTime (user generated folder content)
Campaign Custom Numeric (user generated folder content)
Campaign Custom Text (user generated folder content)
Campaign Name
Eloqua Campaign ID
CRM Campaign ID
Campaign Description
Campaign Created Date/Time
Campaign Last Modified Date/Time
Campaign Product
Campaign Region
Campaign Type
Campaign Status
Is Deleted
Campaign Start Date
Campaign End Date
Time Span Active Date
Campaign Created by User
Campaign Created by User ID
Last Activated by User
Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail)
Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail)
Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)

Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category	Metrics
Campaign Activities	Average Responses Total External Activities Total Inbound Activities Total Outbound Activities Total Responses Unique Inbound Activities Unique Outbound Activities Unique Responses Campaign Count Campaign Members New Contacts New Leads Total Leads Unique Leads
Campaign Cost	Actual Cost Budgeted Cost Cost / Attributed Opportunity Cost / Attributed Opportunity Won Cost / Attributed Revenue Cost / Inbound Activity Cost / Influenced Opportunity Cost / Influenced Opportunity Won Cost / Influenced Revenue Cost / Lead Cost / Response Cost / Response by New Leads Cost / Unique Inbound Activity Cost / Unique Lead
Revenue Attribution	Attributed Custom Revenue Attributed First Touch Revenue Attributed Last Touch Revenue Attributed Revenue Attributed Revenue Lost Attributed Revenue Open Attributed Revenue Won Attributed ROI Influenced Revenue Influenced Revenue Lost Influenced Revenue Open Influenced Revenue Won Influenced ROI Total Attributed Opportunities Total Attributed Opportunities Lost Total Attributed Opportunities Open Total Attributed Opportunities Won Total Influenced Opportunities Total Influenced Opportunities Lost Total Influenced Opportunities Open Total Influenced Opportunities Won Weighted Attributed Revenue Weighted Influenced Revenue

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Insight subject areas

Campaign Revenue Analysis, Insight, Subject areas, attributes, metrics, attribute folders, campaign, matrix, report matrix