Contact Database Health

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute Attribute Folders
N/A
  • Time Span
  • Quarter
  • Month
  • Month Desc
  • Day
  • Past Months

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category Metrics
N/A
  • Total Contacts
  • Total Active Contacts
  • % of Total Active Contacts
  • Total Reachable Contacts
  • % of Total Reachable Contacts
  • New Contacts
  • Contacts with Valid Email
  • Total Subscribed Contacts
  • Total Unsubscribe Contacts
  • Unsubscribed Rate
  • Total Bounceback Contacts
  • Bounceback Rate
  • Sent Email
  • Opened Email
  • Clicked Email
  • Submitted Form
  • Submitted Form
  • Visited Tracked Page

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Learn more

Insight subject areas

Contact Datase Health, Insight, Subject areas, attributes, metrics, attribute folders, time span, quarter, month, month desc, day, past months, matrix, report matrix