Dynamic Content

Tip: Use the subject area links to see all available attributes and metrics for each subject area. These subject area topics have replaced the Insight Report Matrix topic. You can find metric definitions in Insight metrics

This subject area groups relevant attributes and metrics to help build a custom analysis. To learn more about subject areas, see Insight subject areas.

Note: You must have the analyzer role to build an analysis use Insight subject areas. For more information, see Insight users and permissions.

Attributes

This section outlines what attributes are in each attribute folder.

Attribute Attribute Folders
Campaign
  • Campaign Custom DateTime (user generated folder content)
  • Campaign Custom Numeric (user generated folder content)
  • Campaign Custom Text (user generated folder content)
  • Campaign Name
  • Eloqua Campaign ID
  • CRM Campaign ID
  • Campaign Description
  • Campaign Created Date/Time
  • Campaign Last Modified Date/Time
  • Campaign Product
  • Campaign Region
  • Campaign Type
  • Campaign Status
  • Is Deleted
  • Campaign Start Date
  • Campaign End Date
  • Campaign Created by User
  • Campaign Created by User ID
  • Last Activated by User
  • Hierarchy Column: Campaign – Campaign Region (Campaign Total, Campaign Region, Campaign Detail)
  • Hierarchy Column: Campaign – Campaign Product (Campaign Total, Campaign Product, Campaign Detail)
  • Hierarchy Column: Campaign – Campaign Type (Campaign Total, Campaign Type, Campaign Detail)
Dynamic Content Attributes
  • Dynamic Content Component
  • Dynamic Content Rule
  • Is Deleted
  • Hierarchy Column: Dynamic Content (Dynamic Content Total, Dynamic Content Detail)
Email
  • Email Created by User
  • Email Group
  • Email Group Description
  • Email Group is Deleted
  • Email ID
  • Email Name
  • Email Subject Line
  • Is Deleted
  • Is Archived
Email Send Calendar
  • Time Span, Year, Quarter, Month, Month Desc, Week, Week Number, Day
  • Hierarchy Column: Calendar Email Send – Week (Calendar Email Send Total, Year, Week, Day, Calendar Email Send Detail)
  • Hierarchy Column: Calendar Email Send – Quarter (Calendar Email Send Total, Year, Quarter, Month, Day, Calendar Email Send Detail)
  • Hierarchy Column: Calendar - TimeSpan (Calendar Email Send Total, TimeSpan, Calendar Email Send Detail)
Email Send Date Attribute
  • Email Send Date

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Metrics

This section lists the metrics available in this subject area. You can find metric definitions in Insight metrics.

Category Metrics
Email Activities
  • Total Sends
  • Unique Opens
  • Total Clickthroughs
  • Unique Clickthroughs

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Learn more

Insight subject areas

dynamic content, Insight, Subject areas, attributes, metrics, attribute folders, campaign, email, calendar, email send date, matrix, report matrix