Configuring Salesforce integration programs in Oracle Eloqua

Important: The Salesforce native integration was deprecated February 1, 2021. We recommend using the the Salesforce Integration app in its place. Learn more in our product notice.

Important: This synchronization requires the use of programs built in Oracle Eloqua with Program Builder. If you're not familiar with programs in Oracle Eloqua, see Program Builder for an overview before continuing.

Oracle Eloqua programs automate when to trigger external calls to Salesforce. To integrate with Salesforce, Oracle Eloqua provides program templates that you will customize for your integration needs.

The following programs need to be setup to integrate Oracle Eloqua and Salesforce:

• SYSTEM - CRM Email Opt Out program: This program globally unsubscribes any Salesforce lead or contact that has the Email Opt Out flag checked in Salesforce from Oracle Eloqua. This ensures that your organization meets email compliance requirements and that the communication preferences of a record are synchronized across both systems. This program has standard logic and does not require additional configuration.

  For information on enabling the Email Opt Out program, see Enabling the email opt out program.

• SYSTEM - CRM Update programs: This is the primary integration program and determines how to update leads and contacts in Salesforce. There are two programs you can choose from: SYSTEM - CRM Update (Create only unique leads) and SYSTEM - CRM Update (Point of Interest).

  For information on choosing and configuring the CRM Update program, see Configuring the CRM update program

Learn more

Enabling the email opt out program

Configuring the CRM update program

Oracle University: Eloqua 10: Program Builder Overview (WBT)