Segmenting based on lead scores
After you activate a lead scoring model, you can start segmenting your contacts based on their lead score. This allows you to automatically isolate contacts that you want to target, and improve the success of your campaigns. For example, a contact that scores an A4 is the right type of prospect, but is not showing enough interest. You can segment based on this score so that you can target those contacts in specific campaigns. You can also segment on just the profile score or the engagement score.
To segment based on lead scores:
Navigate to Audience , then click Segments.
- Open an existing segment, or create a new one.
Click , then click Filter Criteria.
In the right pane, double-click Compare Lead Score.
In the center pane, double-click the criteria to configure it.
- Select the scoring model from the Using the following lead scoring model drop-down list.
- Using the check boxes, select the profile and engagement scores you want to segment.
- Click Save.
In the left pane, you can see how many contacts met the criteria you set.