A microsite is a miniature website, often dedicated to a specific campaign, product, or keyword. The purpose is to give a visitor (whether channeled through your website, social media assets, emails, SMS, or other channels) precise information that they can use to better understand your products and services or to make a buying decision. There are three types of microsites: basic, secure and authenticated. Each landing page that you create in Oracle Eloqua must have an associated microsite.
A microsite can have any number of web pages. Each page could also contain personalization so that details specific to the viewer (such as the First Name) are reflected on the page using field merges.
Example: Oracle Eloqua's Modern Marketing Tour site, http://events.eloqua.com/MMT, is a microsite: it is separate from the Oracle Eloqua corporate website, but is consistently branded. The Modern Marketing Tour microsite enables Eloqua to group content specifically related to its Modern Marketing Tour into one area, making it easier to track visitors that are interested in the Modern Marketing Tour, track conversions, and so on.
Types of microsites
A basic microsite is the most straightforward type of microsite: a simple http:// domain. You can register your own domain or use an existing domain using Eloqua's built-in domain registration tool. Basic microsites are ideal in most contexts, where no sensitive data will be transmitted between the browser and the web server. The Modern Marketing Tour site is a basic microsite.
A secure microsite is similar to a basic microsite, but it uses SSL (Secure Sockets Layer) to encrypt the data that is passed between a visitor's browser and the web server. Normally, data sent between the browser and the webserver is transmitted in plain text. SSL encrypts the data so it cannot be intercepted by a third party, making it ideal for microsites that will involve the exchange of sensitive information, like passwords.
Learn more about secure microsites.
An authenticated microsite is a Secure microsites that requires visitors to log in before they can view the site's content. Authenticated microsites use SSL protocol to encrypt the connection between the browser and the web server, and user credentials to restrict access. These security features allow you to create microsites that include sensitive information, or simply information that you want to restrict to a specific audience.
Learn more about authenticated microsites.