Creating basic microsites
A microsite is a miniature website, often dedicated to a specific campaign, product, or keyword. The purpose is to give a visitor (whether channeled through your website, social media assets, emails, SMS, or other channels) precise information that they can use to better understand your products and services or to make a buying decision. There are three types of microsites: basic, secure and authenticated. Each landing page that you create in Oracle Eloqua must have an associated microsite.
When you create a new microsite, you need to configure a subdomain for your website and set up the microsite in Oracle Eloqua.
To create a subdomain on your website:
-
Click Settings
.
-
Click Company Defaults in the Display Preferences section, and determine your Oracle Eloqua site ID.
- Go to the site where you normally configure your website's domain settings and create a new subdomain for your microsite. Every subdomain can only link to a single microsite, but a microsite can link to multiple subdomains. If your company website is example.com, your subdomain could be welcome.example.com.
- Set the CNAME record to s[site id].hs.eloqua.com. For the example above, the CNAME record would point to s522774160.hs.eloqua.com.
Warning: Do not use the A record, as the public IP address may change.
Important: Because the IP record found within
s[site id].hs.eloqua.com
can change, it is highly recommended that you use the CNAME record.
After you finish, continue to setup your microsite below.
To register a new microsite in Oracle Eloqua:
-
Navigate to Assets
> Website Setup, then click Microsites.
- Click Add, then click Microsite. The new microsite is listed as Untitled Microsite.
- Give the microsite a descriptive name. This is the name that marketers will use when associating landing pages to the microsite.
- To allow pages associated to this website to be embedded, select the Allow Embedding or Framing check box.
Warning: Only enable this setting if your pages must be embedded in a
<frame>
,<iframe>
or<object>
. Learn more about the setting and the security risks it prevents. - Click Add Domain and add the subdomain to the list. Do not include http:// or specific pages in the list.
Here is an example completed page.
- Save your changes.
After you save your microsite, it can be associated to landing pages.
You can view the landing pages associated with a microsite using the Landing Pages tab.