Content parameters
Use the following content parameters to populate custom reports that include information on web content.
- Consumer-generated media event
- Consumer-generated media type
- RIA content
- RIA event
- RIA feature
- RIA name
- RIA name
- RSS event
- RSS feed
- Website test variant
Consumer-generated media event
wt.cgm_ev
identifies the consumer-generated media (CGM) event that occurred, such as a post (p
) or comment (c
). You can use this parameter with wt.cgm_t
.
Valid value | Alphanumeric string |
Syntax | wt.cgm_ev=event_code
|
Example | wt.cgm_ev=c
|
Consumer-generated media type
wt.cgm_t
identifies the type of consumer-generated media. You can use this parameter with wt.cgm_ev
. In the following example, the consumer-generated media type is blog
and the event is a comment (c
).
Valid value | Alphanumeric string |
Syntax | wt.cgm_t=media_type
|
Example | wt.cgm_t=blog&wt.cgm_ev=c
|
RIA content
wt.ria_c
identifies the rich internet application (RIA) content. You can use it with the following parameters to get more complete RIA details:
Valid value | Alphanumeric string |
Syntax | wt.ria_c=RIA_content
|
Example | =
|
RIA event
wt.ria_ev
identifies the rich internet application (RIA) event that occurred, such as the selection of a RIA button or feature. Common RIA event values are play
, spin
, and zoom
.
Valid value | Alphanumeric string |
Syntax | wt.ria_ev=RIA_event
|
Example | wt.ria_ev=zoom
|
RIA feature
wt.ria_f
identifies the rich internet application (RIA) feature that was accessed. You can use it with the following parameters to get more complete RIA details:
Valid value | Alphanumeric string |
Syntax | wt.ria_f=RIA_feature
|
Example | wt.ria_f=Play&wt.ria_a=Homepage%20interactive&wt.ria_c=Vegas%2 0video
|
RIA name
wt.ria_a
identifies the name of the rich internet application (RIA) that was accessed. You can use wt.ria_a
with the following parameters to get more complete RIA details:
In the following example, wt.ria_a
identifies the RIA application as Homepage interactive
, the RIA content as Vegas video
, the RIA feature used as play
, and the RIA event type as play
.
Valid value | Alphanumeric string |
Syntax | wt.ria_a=RIA_name
|
Example | wt.ria_a=Homepage%20interactive&wt.ria_c=Vegas%20video%201&wt.ria_f=Play&wt.ria_ev=play
|
RSS article
wt.rss_a
identifies the rich site summary (RSS) article. Use it with wt.rss_ev=a
.
The following example indicates that the RSS article name "Global shortage of flu vaccine" was the object of an article read request event.
Valid value | Alphanumeric string |
Syntax | wt.rss_a=article_name
|
Example | wt.rss_a=Global%20shortage%20of%20flu%20vaccine&wt.rss_ev=a
|
RSS event
wt.rss_ev
indicates the RSS-related event, such as subscription. Supported RSS-related event codes include:
a
: Article requestf
: Feed requests
: Subscription
Valid value | Alphanumeric string |
Syntax | wt.rss_ev=event_code
|
Example | wt.rss_ev=s
|
RSS feed
wt.rss_f
identifies the rich site summary (RSS) subscription feed.
To indicate that a read request was made for an RSS feed, use this parameter with wt.rss_ev=f
. For example, wt.rss_f=Sports&wt.rss_ev=f
indicates that the RSS feed name "Sports" was the object of an RSS feed request event.
To indicate that a subscription request was made for an RSS feed, use this parameter with wt.rss_ev=s
. such as the following example where the “News” feed name was the object of a subscription event.
Valid value | Alphanumeric string |
Syntax | wt.rss_f=feed_name
|
Example | wt.rss_f=News&wt.rss_ev=s
|
Website test variant
wt.com_v
identifies the website test variant used to compare activity, such as the scenario step conversion rate of two or more test variants.
Valid value | Alphanumeric string |
Syntax | wt.com_v=test_variant_name
|
Example | wt.com_v=Product%20Layout%20B
|