Standard behaviors

Behaviors are a friendly way to express specific behavioral conditions or click events exhibited by visitors, users, or customers on your digital property, such as a website or mobile app. These behaviors also have behavior attributes, which are additional parameters that occur on the same event as the behavior. In the context of the Actions feature, when a set of behaviors are exhibited by a customer, you may then want to send the behavior attributes to an action system for re-targeting, personalization, recommendations, and so on.

Access standard behaviors

To view standard behaviors, you must be assigned a role that includes the Manage Behaviors or View Behaviors user right.

To access standard behaviors:

  1. Open the navigation menu from the upper-left corner of your Oracle Infinity screen and select the page Library: Administer behaviors and other objects for activation and personalization.

    2. An image of the navigation menu

  2. Click Behaviors. If you don't see the Behaviors tile, make sure you have a role assigned to you that includes the Manage Behaviors or View Behaviors user right.

    3. An image of the Library page

  3. Review the List of standard behaviors. To filter the list, use the search field to search by behavior name.

    4. An image of the Behaviors search field

  4. To view details on a behavior, click the behavior name.

    5. An image of the behavior name

  5. Review the details for the behavior.

    An image of the Behaviors details page

    • Details: Review the description, the user that created and modified it, and the number of Actions and Scenarios that use it.

    • Expression: Review the expression for the behavior.

    • Attributes: Review the attribute and parameter information for the behavior.

List of standard behaviors

The following behaviors and behavior attributes are available to help you get started.

Behavior Name Category Expression Opposite Behavior Expression Behavior Attributes

Add product to cart

Commerce

data.wt.tx_e=a

(Does not) Add product to cart

data.wt.tx_e!=a

Product SKU (data.wt.pn_sku)

Units (data.wt.tx_u)

Transaction Subtotal (data.wt.tx_s)

Content Group (data.wt.cg_n)

Content Sub Group (data.wt.cg_s)

Add product to favorites

Commerce

data.wt.ev exists AND data.wt.ev=$AddProductToFavorites

(Does not) Add to favorites

data.wt.ev=$AddProductToFavorites does not exist

Product SKU (data.wt.pn_sku)

Add product to wishlist

Commerce

data.wt.ev exists AND data.wt.ev=$AddProductToWishlist

(Does not) Add to wishlist

data.wt.ev=$AddProductToWishlist does not exist

Product SKU (data.wt.pn_sku)

Click advertisement

Campaigns

data.wt.ac exists

(Does not) Click advertisement

data.wt.ac does not exist

Ad Clicked (data.wt.ac)

Campaign ID (data.wt.mc_id)

Click search result

Search

data.wt.ev exists AND data.wt.ev=$ClickSearchResult

(Does not) Click search result

data.wt.ev=$ClickSearchResult does not exist

Onsite Search Phrase (data.wt.oss)

Onsite Search Results (data.wt.oss_r)

Close session

Session

session.closed=true

(Does not) Close session

session.closed=false

  

Compare product

Commerce

data.wt.ev exists AND data.wt.ev=$CompareProduct

(Does not) Compare product

data.wt.ev=$CompareProduct does not exist

Product SKU (data.wt.pn_sku)

Download file

Content

data.wt.dl exists AND data.wt.dl=20

(Does not) Download file

data.wt.dl=20 does not exist

Download File Name (data.wt.ti)

Pause video

Video

data.wt.clip_ev AND data.wt.clip_ev=pause

(Does not) Pause video

data.wt.clip_ev=pause does not exist

Video Name (data.wt.clip_n)

Video URL (data.wt.clip_src)

Video Player Event Type (data.wt.clip_ev)

Video ID (data.wt.clip_id)

Video Player Name (data.wt.clip_player)

Play video

Video

data.wt.clip_ev AND data.wt.clip_ev=play

(Does not) Play video

data.wt.clip_ev=play does not exist

Video Name (data.wt.clip_n)

Video URL (data.wt.clip_src)

Video Player Event Type (data.wt.clip_ev)

Video ID (data.wt.clip_id)

Video Player Name (data.wt.clip_player)

Purchase product

Commerce

data.wt.tx_e=p

(Does not) Purchase product

data.wt.tx_e!=p

Product SKU (data.wt.pn_sku)

Units (data.wt.tx_u)

Transaction Subtotal (data.wt.tx_s)

Content Group (data.wt.cg_n)

Content Sub Group (data.wt.cg_s)

Rate product

Commerce

data.wt.ev exists AND data.wt.ev=$RateProduct

(Does not) Rate product

data.wt.ev=$RateProduct does not exist

Product SKU (data.wt.pn_sku)

Refer by campaign

Campaigns

ext.source.type exists AND ext.source.type contains "campaign"

(Does not) Refer by campaign

ext.source.type contains "campaign" does not exist

Campaign ID (data.wt.mc_id)

Referrer (data.referrer)

Referring Domain (data.referrer-domain)

Referring URI (data.referrer-path)

Traffic Source Name (ext.source.name)

Traffic Source Type (ext.source.type)

Resume video

Video

data.wt.clip_ev AND data.wt.clip_ev=resume

(Does not) Resume video

data.wt.clip_ev=resume does not exist

Video Name (data.wt.clip_n)

Video URL (data.wt.clip_src)

Video Player Event Type (data.wt.clip_ev)

Video ID (data.wt.clip_id)

Video Player Name (data.wt.clip_player)

Search for phrase

Search

data.wt.oss exists

(Does not) Search for phrase

data.wt.oss does not exist

Onsite Search Phrase (data.wt.oss)

Onsite Search Results (data.wt.oss_r)

Sign in

Session

data.wt.ev exists AND data.wt.ev=$SignIn

(Does not) Sign in

data.wt.ev=$SignIn does not exist

Visitor ID (session.visitor_id)

Sign out

Session

data.wt.ev exists AND data.wt.ev=$SignOut

(Does not) Sign out

data.wt.ev=$SignOut does not exist

Visitor ID (session.visitor_id)

Submit Form

Form

data.wt.ev exists AND data.wt.ev=$FormSubmitted

(Does not) Submit form

data.wt.ev=$FormSubmitted does not exist

Form Name (data.wt.form_name)

Event Type (data.wt.ev)

Last Form Field Name (data.wt.form_last_interacted_field_name)

View advertisement

Campaigns

data.wt.ad exists

(Does not) View advertisement

data.wt.ad does not exist

Ad Viewed (data.wt.ad)

Campaign ID (data.wt.mc_id)

View content group

Content

data.wt.cg_n exists

(Does not) View content group

data.wt.cg_n does not exist

Content Group (data.wt.cg_n)

Content Sub Group (data.wt.cg_s)

View content sub group

Content

data.wt.cg_s exists

(Does not) View content sub group

data.wt.cg_s does not exist

Content Group (data.wt.cg_n)

Content Sub Group (data.wt.cg_s)

View form

Form

data.wt.ev exists AND data.wt.ev=$FormViewed

(Does not) View form

data.wt.ev=$FormViewed does not exist

Form Name (data.wt.form_name)

Event Type (data.wt.ev)

Last Form Field Name (data.wt.form_last_interacted_field_name)

View order status

Commerce

data.wt.ev exists AND data.wt.ev=$ViewOrderStatus

(Does not) View order status

data.wt.ev=$ViewOrderStatus does not exist

Invoice (data.wt.tx_i)

View page

Content

page_view=true

 

(Does not) View page

page_view=false

Page Title (data.wt.ti)

Page URI (data.page-uri)

Page URL (data.wt.es)

View product

Commerce

data.wt.tx_e=v

 

(Does not) View product

data.wt.tx_e!=v

Product SKU (data.wt.pn_sku)

Content Group (data.wt.cg_n)

Content Sub Group (data.wt.cg_s)

View search results

Search

data.wt.oss exists AND data.wt.oss_r > 0

 

(Does not) View search results

data.wt.oss_r > 0 does not exist

Onsite Search Phrase (data.wt.oss)

Onsite Search Results (data.wt.oss_r)

View shopping cart items

Commerce

data.wt.ev exists AND data.wt.ev=$ViewShoppingCartItems

(Does not) View shopping cart items

data.wt.ev=$ViewShoppingCartItems does not exist

Shopping Cart ID (data.wt.tx_cartid)

Learn more

An overview of Actions

Standard scenarios

Creating a behavior