Standard behaviors
Behaviors are a friendly way to express specific behavioral conditions or click events exhibited by visitors, users, or customers on your digital property, such as a website or mobile app. These behaviors also have behavior attributes, which are additional parameters that occur on the same event as the behavior. In the context of the Actions feature, when a set of behaviors are exhibited by a customer, you may then want to send the behavior attributes to an action system for re-targeting, personalization, recommendations, and so on.
Access standard behaviors
To view standard behaviors, you must be assigned a role that includes the Manage Behaviors or View Behaviors user right.
To access standard behaviors:
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Open the navigation menu from the upper-left corner of your Oracle Infinity screen and select the page Library: Administer behaviors and other objects for activation and personalization.
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Click Behaviors. If you don't see the Behaviors tile, make sure you have a role assigned to you that includes the Manage Behaviors or View Behaviors user right.
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Review the List of standard behaviors. To filter the list, use the search field to search by behavior name.
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To view details on a behavior, click the behavior name.
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Review the details for the behavior.
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Details: Review the description, the user that created and modified it, and the number of Actions and Scenarios that use it.
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Expression: Review the expression for the behavior.
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Attributes: Review the attribute and parameter information for the behavior.
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List of standard behaviors
The following behaviors and behavior attributes are available to help you get started.
Behavior Name | Category | Expression | Opposite Behavior | Expression | Behavior Attributes |
---|---|---|---|---|---|
Commerce |
data.wt.tx_e=a |
(Does not) Add product to cart |
data.wt.tx_e!=a |
Product SKU (data.wt.pn_sku) Units (data.wt.tx_u) Transaction Subtotal (data.wt.tx_s) Content Group (data.wt.cg_n) Content Sub Group (data.wt.cg_s) |
|
Add product to favorites |
Commerce |
data.wt.ev exists AND data.wt.ev=$AddProductToFavorites |
(Does not) Add to favorites |
data.wt.ev=$AddProductToFavorites does not exist |
Product SKU (data.wt.pn_sku) |
Commerce |
data.wt.ev exists AND data.wt.ev=$AddProductToWishlist |
(Does not) Add to wishlist |
data.wt.ev=$AddProductToWishlist does not exist |
Product SKU (data.wt.pn_sku) |
|
Click advertisement |
Campaigns |
data.wt.ac exists |
(Does not) Click advertisement |
data.wt.ac does not exist |
Ad Clicked (data.wt.ac) Campaign ID (data.wt.mc_id) |
Search |
data.wt.ev exists AND data.wt.ev=$ClickSearchResult |
(Does not) Click search result |
data.wt.ev=$ClickSearchResult does not exist |
Onsite Search Phrase (data.wt.oss) Onsite Search Results (data.wt.oss_r) |
|
Session |
session.closed=true |
(Does not) Close session |
session.closed=false |
||
Compare product |
Commerce |
data.wt.ev exists AND data.wt.ev=$CompareProduct |
(Does not) Compare product |
data.wt.ev=$CompareProduct does not exist |
Product SKU (data.wt.pn_sku) |
Content |
data.wt.dl exists AND data.wt.dl=20 |
(Does not) Download file |
data.wt.dl=20 does not exist |
Download File Name (data.wt.ti) |
|
Video |
data.wt.clip_ev AND data.wt.clip_ev=pause |
(Does not) Pause video |
data.wt.clip_ev=pause does not exist |
Video Name (data.wt.clip_n) Video URL (data.wt.clip_src) Video Player Event Type (data.wt.clip_ev) Video ID (data.wt.clip_id) Video Player Name (data.wt.clip_player) |
|
Video |
data.wt.clip_ev AND data.wt.clip_ev=play |
(Does not) Play video |
data.wt.clip_ev=play does not exist |
Video Name (data.wt.clip_n) Video URL (data.wt.clip_src) Video Player Event Type (data.wt.clip_ev) Video ID (data.wt.clip_id) Video Player Name (data.wt.clip_player) |
|
Commerce |
data.wt.tx_e=p |
(Does not) Purchase product |
data.wt.tx_e!=p |
Product SKU (data.wt.pn_sku) Units (data.wt.tx_u) Transaction Subtotal (data.wt.tx_s) Content Group (data.wt.cg_n) Content Sub Group (data.wt.cg_s) |
|
Rate product |
Commerce |
data.wt.ev exists AND data.wt.ev=$RateProduct |
(Does not) Rate product |
data.wt.ev=$RateProduct does not exist |
Product SKU (data.wt.pn_sku) |
Refer by campaign |
Campaigns |
ext.source.type exists AND ext.source.type contains "campaign" |
(Does not) Refer by campaign |
ext.source.type contains "campaign" does not exist |
Campaign ID (data.wt.mc_id) Referrer (data.referrer) Referring Domain (data.referrer-domain) Referring URI (data.referrer-path) Traffic Source Name (ext.source.name) Traffic Source Type (ext.source.type) |
Resume video |
Video |
data.wt.clip_ev AND data.wt.clip_ev=resume |
(Does not) Resume video |
data.wt.clip_ev=resume does not exist |
Video Name (data.wt.clip_n) Video URL (data.wt.clip_src) Video Player Event Type (data.wt.clip_ev) Video ID (data.wt.clip_id) Video Player Name (data.wt.clip_player) |
Search |
data.wt.oss exists |
(Does not) Search for phrase |
data.wt.oss does not exist |
Onsite Search Phrase (data.wt.oss) Onsite Search Results (data.wt.oss_r) |
|
Sign in |
Session |
data.wt.ev exists AND data.wt.ev=$SignIn |
(Does not) Sign in |
data.wt.ev=$SignIn does not exist |
Visitor ID (session.visitor_id) |
Sign out |
Session |
data.wt.ev exists AND data.wt.ev=$SignOut |
(Does not) Sign out |
data.wt.ev=$SignOut does not exist |
Visitor ID (session.visitor_id) |
Form |
data.wt.ev exists AND data.wt.ev=$FormSubmitted |
(Does not) Submit form |
data.wt.ev=$FormSubmitted does not exist |
Form Name (data.wt.form_name) Event Type (data.wt.ev) Last Form Field Name (data.wt.form_last_interacted_field_name) |
|
View advertisement |
Campaigns |
data.wt.ad exists |
(Does not) View advertisement |
data.wt.ad does not exist |
Ad Viewed (data.wt.ad) Campaign ID (data.wt.mc_id) |
Content |
data.wt.cg_n exists |
(Does not) View content group |
data.wt.cg_n does not exist |
Content Group (data.wt.cg_n) Content Sub Group (data.wt.cg_s) |
|
View content sub group |
Content |
data.wt.cg_s exists |
(Does not) View content sub group |
data.wt.cg_s does not exist |
Content Group (data.wt.cg_n) Content Sub Group (data.wt.cg_s) |
Form |
data.wt.ev exists AND data.wt.ev=$FormViewed |
(Does not) View form |
data.wt.ev=$FormViewed does not exist |
Form Name (data.wt.form_name) Event Type (data.wt.ev) Last Form Field Name (data.wt.form_last_interacted_field_name) |
|
View order status |
Commerce |
data.wt.ev exists AND data.wt.ev=$ViewOrderStatus |
(Does not) View order status |
data.wt.ev=$ViewOrderStatus does not exist |
Invoice (data.wt.tx_i) |
Content |
page_view=true |
(Does not) View page |
page_view=false |
Page Title (data.wt.ti) Page URI (data.page-uri) Page URL (data.wt.es) |
|
Commerce |
data.wt.tx_e=v |
(Does not) View product |
data.wt.tx_e!=v |
Product SKU (data.wt.pn_sku) Content Group (data.wt.cg_n) Content Sub Group (data.wt.cg_s) |
|
Search |
data.wt.oss exists AND data.wt.oss_r > 0 |
(Does not) View search results |
data.wt.oss_r > 0 does not exist |
Onsite Search Phrase (data.wt.oss) Onsite Search Results (data.wt.oss_r) |
|
View shopping cart items |
Commerce |
data.wt.ev exists AND data.wt.ev=$ViewShoppingCartItems |
(Does not) View shopping cart items |
data.wt.ev=$ViewShoppingCartItems does not exist |
Shopping Cart ID (data.wt.tx_cartid) |