Creating measures

You can create measures when viewing, editing, or creating a report.

You can create the following types of measures:

Rule-based measure (the default): define filtering rules based on the selected parameter, an operator, parameter values, and scope.
Calculated measure: Derived by performing a math operation with two or more measures, such as views per session. Define a calculation using previously-defined measures, numbers, and arithmetic operations (/, *, +, -).

To create a measure and add it to a report:

Place your cursor in the report table header and a plus icon is displayed in between each measure.
Click the plus icon to open the measures dialog.
Click Create Measure. The New Measure dialog is displayed.
If you want to create a calculated measure, click Calculated Measure and then select a combination of existing measures, a mathematical operation, a number, and a display option.
To create a rule-based measure, select parameters from the left and drag them onto the canvas on the right and then select a combination of operators, scope, and additional parameters to create one or more expressions.
In the Display section, select values depending on whether you want to:
- Display a count of events, sessions, or users.
- Display the distinct count of values for a parameter.
- Display the sum of values of a set of parameters that have a numerical data type, and select a format, such as decimal or integer.
In the Measure Name box, enter a name for the measure that is unique within the current account.
In the Description box, enter a description so that others can quickly understand the intent of your measure.
Click Save. The measure is now available to be added to reports.

creating measures, scope filter, calculated measures, rule-based measures