Infinity Streams

The Oracle Infinity Streams UI provides access to view a continuous flow of real-time online activity enriched with visitor information. It is not a database. Rather, it is a stream of data that you can access as each event happens and then further process as needed. You can segment and filter streaming data on any collected attribute.

Streams enables your marketing team to continually review and update products or promotions based on their performance in monitored campaigns. For example, you can look at geographic, device, and referrer data for a specific use case.

Event data is captured and an advanced processing engine rapidly analyzes and enriches the event data. The data is then made available to an API in JSON format and can be consumed by an application via a WebSocket connection and the streams API.

Streams does more than just return site data collected by tags. Event data is processed and enriched with:

  • Visitor location
  • Demographics
  • The device the visitor used
  • Browser information
  • Traffic sources

Streams also captures a rich history of the visitor session. All data is available to be queried using parameters such as ext.device.iOS=true and ext.geo.city=london.

Related

Streams lab

Saving a streams lab

Session stream

Streams Query Syntax

Standard parameters