Standard parameters

Oracle Infinity preconfigures the following set of parameters for ease-of-use in analytics reports and actions.

Parameter prefixes

Oracle Infinity's standard parameters include the following prefixes that indicate data processing and augmentation has occurred since the data was collected:

• data.: Collected by the Oracle Infinity Tag or an SDK
• ext.: Device-related parameters added based on user agent lookup and geo parameters added based on IP address lookup

Example: The Oracle Infinity Tag or an SDK collects values for the wt.cg_n parameter, processes them, and adds the data. prefix to the parameter. The parameter is displayed in the Oracle Infinity user interface as data.wt.cg_n.

Advanced options

The following advanced options are available for parameters:

• Decode parameters
• Change case to lowercase
• Change case to UPPERCASE
• Split and correlate
• Trim leading and trailing white space

Some standard parameters are split and correlated by default as shown in the following example, which shows advanced options applied to the data.wt.si_n parameter:

Learn more: Editing parameters

List of standard parameters

Parameter name	Category	Parameter	Advanced options
Ad Clicked	Campaigns	data.wt.ac	Change case to lowercase Split parameter on semi-colon
Ad Viewed	Campaigns	data.wt.ad	Change case to lowercase Split parameter on semi-colon
Browser Name	Device	ext.browser.name	Change case to lower case
Browser Version	Device	ext.browser.version	Change case to lower case
Campaign ID	Commerce	data.wt.mc_id	Change case to lowercase
City	Geo	ext.geo.city	Change case to lower case
Client IP	Device	data.client-ip	Change case to lower case
Closed Session	Session	session.closed
Content Group	Content	data.wt.cg_n	Change case to lowercase Split parameter on semi-colon Correlate to "Content Sub Group"
Content Sub Group	Content	data.wt.cg_s	Change case to lowercase Split parameter on semi-colon Correlate to "Content Group"
Conversion	Commerce	data.wt.conv	Change case to lowercase
Country	Geo	ext.geo.country	Change case to lower case
Country Code	Geo	ext.geo.cc3	Change case to UPPERCASE
Date	Time	datetime_utc
Device Name	Device	ext.device.mktn	Change case to lower case
Device Type	Device	ext.device.type	Change case to lower case
DOM Selector	Content	data.wt.nv	Change case to lower case
Domain	Content	data.domain	Change case to lower case
Download Code	Content	data.wt.dl	Data type is numerical
Event Type	Content	data.wt.ev	Change case to lower case
First Visit	People	data.wt.vt_f	Change case to lower case
Form Name	Content	data.wt.form_name	Change case to lower case
Invoice	Commerce	data.wt.tx_i	Change case to lowercase Split parameter on semi-colon
Language	Geo	data.wt.ul	Change case to lower case
Last Form Field Name	Content	data.wt.form_last_interacted_field_name	Change case to lower case
Latitude	Geo	ext.geo.latitude
Longitude	Geo	ext.geo.longitude
Mobile App Event Type	Mobile App	data.wt.sys	Change case to lower case
Mobile App Name	Mobile App	data.wt.a_nm	Change case to lower case
Mobile App Version	Mobile App	data.wt.av	Change case to lower case
Mobile Carrier	Mobile App	data.wt.a_dc	Change case to lower case
Mobile SDK Build	Mobile App	data.wt.sdk_v	Change case to lower case
Network Type	Device	ext.net.type	Change case to lower case
New-Returning User	People	user_type	Change case to lower case
Onsite Search Phrase	Content	data.wt.oss	Change case to lower case
Onsite Search Results	Content	data.wt.oss_r	Data type is numerical
Operating System Name	Device	ext.os.name	Change case to lower case
Operating System Version	Device	ext.device.osver	Change case to lower case
Organization	Device	ext.net.org	Change case to lower case
Page Title	Content	data.wt.ti	Change case to lower case
Page URI	Content	data.page-uri	Change case to lower case
Page URL	Content	data.wt.es	Change case to lower case
Page View	Content	page_view
Product SKU	Commerce	data.wt.pn_sku	Split parameter on semi-colon Correlate to "Units", "Transaction Subtotal"
Referrer	Traffic Source	data.referrer	Change case to lowercase
Referring Domain	Traffic Source	data.referrer-domain
Referring URI	Traffic Source	data.referrer-path
Region	Geo	ext.geo.region	Change case to lower case
Scenario Name	Commerce	data.wt.si_n	Change case to lowercase Split parameter on semi-colon Correlate to "Scenario Step Number", "Scenario Step Name"
Scenario Step Name	Commerce	data.wt.si_p	Change case to lowercase Split parameter on semi-colon Correlate to "Scenario Step Number", "Scenario Step Name"
Scenario Step Number	Commerce	data.wt.si_x	Data Type is Numerical Change case to lowercase Split parameter on semi-colon Correlate to "Scenario Name", "Scenario Step Name"
Search Engine	Traffic Source	ext.search.engine	Change case to lowercase
Search Phrase	Traffic Source	ext.search.phrase	Change case to lowercase
Shopping Cart ID	Commerce	data.tx_cartid
Traffic Source Name	Traffic Source	ext.source.name	Change case to lowercase
Traffic Source Type	Traffic Source	ext.source.type	Change case to lowercase
Transaction Event	Commerce	data.wt.tx_e	Change case to lowercase
Transaction Subtotal	Commerce	data.wt.tx_s	Data type is numerical Split parameter on semi-colon Correlate to "Units", "Product SKU"
Units	Commerce	data.wt.tx_u	Data type is numerical Split parameter on semi-colon Correlate to "Product SKU", "Transaction Subtotal"
Video ID	Content	data.wt.clip_id
Video Name	Content	data.wt.clip_n	Change case to lower case
Video Player Event Type	Content	data.wt.clip_ev	Change case to lower case
Video Player Name	Content	data.wt.clip_player	Change case to lower case
Video URL	Content	data.wt.clip_src	Change case to lower case
Visitor ID	People	session.visitor_id

Learn more

Standard reports

Managing parameters

Parameter advanced options

Data collection parameter syntax

query parameters, Analytics parameters, Actions parameters, pre-configured, standard report parameters, commerce, content, device, geo, time, traffic source, users