Standard parameters
Oracle Infinity preconfigures the following set of parameters for ease-of-use in analytics reports and actions.
Parameter prefixes
Oracle Infinity's standard parameters include the following prefixes that indicate data processing and augmentation has occurred since the data was collected:
data.
: Collected by the Oracle Infinity Tag or an SDKext.
: Device-related parameters added based on user agent lookup and geo parameters added based on IP address lookup
Example: The Oracle Infinity Tag or an SDK collects values for the wt.cg_n
parameter, processes them, and adds the data.
prefix to the parameter. The parameter is displayed in the Oracle Infinity user interface as data.wt.cg_n
.
Advanced options
The following advanced options are available for parameters:
- Decode parameters
- Change case to lowercase
- Change case to UPPERCASE
- Split and correlate
- Trim leading and trailing white space
Some standard parameters are split and correlated by default as shown in the following example, which shows advanced options applied to the data.wt.si_n
parameter:
Learn more: Editing parameters
List of standard parameters
Parameter name | Category | Parameter | Advanced options |
---|---|---|---|
Ad Clicked | Campaigns | data.wt.ac |
|
Ad Viewed | Campaigns | data.wt.ad |
|
Browser Name | Device | ext.browser.name
|
|
Browser Version | Device | ext.browser.version
|
|
Campaign ID | Commerce | data.wt.mc_id
|
|
City | Geo | ext.geo.city
|
|
Client IP | Device | data.client-ip
|
|
Closed Session | Session | session.closed
|
|
Content Group | Content | data.wt.cg_n
|
|
Content Sub Group | Content | data.wt.cg_s
|
|
Conversion | Commerce | data.wt.conv
|
|
Country | Geo | ext.geo.country
|
|
Country Code | Geo | ext.geo.cc3
|
|
Date | Time | datetime_utc
|
|
Device Name | Device | ext.device.mktn
|
|
Device Type | Device | ext.device.type
|
|
DOM Selector | Content | data.wt.nv |
|
Domain | Content | data.domain
|
|
Download Code | Content | data.wt.dl
|
|
Event Type | Content | data.wt.ev
|
|
First Visit | People | data.wt.vt_f
|
|
Form Name | Content | data.wt.form_name
|
|
Invoice | Commerce | data.wt.tx_i
|
|
Language | Geo | data.wt.ul
|
|
Last Form Field Name | Content | data.wt.form_last_interacted_field_name
|
|
Latitude | Geo | ext.geo.latitude
|
|
Longitude | Geo | ext.geo.longitude
|
|
Mobile App Event Type | Mobile App | data.wt.sys
|
|
Mobile App Name | Mobile App | data.wt.a_nm
|
|
Mobile App Version | Mobile App | data.wt.av
|
|
Mobile Carrier | Mobile App | data.wt.a_dc
|
|
Mobile SDK Build | Mobile App | data.wt.sdk_v
|
|
Network Type | Device | ext.net.type
|
|
New-Returning User | People | user_type
|
|
Onsite Search Phrase | Content | data.wt.oss
|
|
Onsite Search Results | Content | data.wt.oss_r
|
|
Operating System Name | Device | ext.os.name
|
|
Operating System Version | Device | ext.device.osver
|
|
Organization | Device | ext.net.org
|
|
Page Title | Content | data.wt.ti
|
|
Page URI | Content | data.page-uri
|
|
Page URL | Content | data.wt.es
|
|
Page View | Content | page_view
|
|
Product SKU | Commerce | data.wt.pn_sku
|
|
Referrer | Traffic Source | data.referrer
|
|
Referring Domain | Traffic Source | data.referrer-domain
|
|
Referring URI | Traffic Source | data.referrer-path
|
|
Region | Geo | ext.geo.region
|
|
Scenario Name | Commerce | data.wt.si_n
|
|
Scenario Step Name | Commerce | data.wt.si_p
|
|
Scenario Step Number | Commerce | data.wt.si_x
|
|
Search Engine | Traffic Source | ext.search.engine
|
|
Search Phrase | Traffic Source | ext.search.phrase
|
|
Shopping Cart ID | Commerce | data.tx_cartid
|
|
Traffic Source Name | Traffic Source | ext.source.name
|
|
Traffic Source Type | Traffic Source | ext.source.type
|
|
Transaction Event | Commerce | data.wt.tx_e
|
|
Transaction Subtotal | Commerce | data.wt.tx_s
|
|
Units | Commerce | data.wt.tx_u
|
|
Video ID | Content | data.wt.clip_id
|
|
Video Name | Content | data.wt.clip_n
|
|
Video Player Event Type | Content | data.wt.clip_ev
|
|
Video Player Name | Content | data.wt.clip_player
|
|
Video URL | Content | data.wt.clip_src
|
|
Visitor ID | People | session.visitor_id
|
Data collection parameter syntax