Implement and Validate Campaign Engagement Event Tracking

In this topic:

• Implement and Validate Campaign Engagement Event Tracking
• Significance of Accurate Engagement Tracking
• Push Campaign Engagement Events Tracking
• In-app Campaign Engagement Event Tracking
• Message Center Engagement Events Tracking
• Test Engagement Tracking

Significance of Accurate Engagement Tracking

By tracking mobile app campaign user engagement events thoroughly and accurately for all platforms (iOS and Android), you can ensure a consistent and high-quality data set for use cases such as:

• Measuring mobile app campaign effectiveness

• Mobile Intelligence features

• Multivariate Testing (MVT) for Push Campaigns

Push Campaign Engagement Events Tracking

Event	Definition	SDK Integration Required	SDK Integration Documentation
Open	User taps on the notification to land in the app	Yes
Conversion	Conversion events such as in-app purchases, premium content (video views), social media (shares) events that are attributed to a push notification opened	Yes	iOS, Android
Click	User clicks on a call-to-action within a Rich Push creative	No
Purchase	In-app purchases made by the app user including revenue generated	Yes	iOS, Android

Implement Push Conversion and Purchase / Revenue Events Tracking

You can implement Push Conversions and Purchase / Revenue Event Tracking on both Android and iOS.

In-app Campaign Engagement Event Tracking

Event	Definition	SDK Integration Required	SDK Integration Documentation
Open	In-app message is displayed to app user	No
Click	User clicks on a call-to-action within the in-app message	No

There is no SDK Integration Requirement for In-app Campaign Engagement Event Tracking.

Message Center Engagement Events Tracking

Event	Definition	SDK Integration Required	SDK Integration Documentation
Display	Message is displayed to the user in the message listing within the mobile app message center	Yes	iOS, Android
Open	User taps on the message to be deep linked to detailed promotional content	Yes	iOS, Android
Click	App user clicks on a call-to-action link in a rich HTML creative in the message	No

You can implement Message Center Display and Open Event Tracking on both Android and iOS.

Test Engagement Tracking

Marketers and Developers can test campaign engagement event tracking through one of the following two methods:

• Review SDK Logs to confirm that engagement events are being raised upon user engagement.

• Perform an End-to-end Test.

SDK Logging Support

Responsys Mobile SDK provides extensive Logging for Engagement Events that enables Developers to confirm that Events are being raised as expected.

• Push

  SDK Logging support for Push Open, Conversion, Revenue Events is available on both Android and iOS.

• In-App

  There is no SDK Integration required to raise In-app Open, Click Events.

• Message Center

  SDK Logging support for Message Center Display, Open Events is available for both Android and iOS.

End-to-End Testing

Perform an end-to-end Test by:

• launching a test campaign to a set of test devices

• engaging with the campaign on test devices

• confirming in Responsys Interactive Dashboard Campaign Performance Reports that the user engagement has been registered in Responsys.

For more information, refer to End-to-End Testing for Mobile App Campaign User Engagement Events .