Account Performance Dashboard

This dashboard provides an aggregate summary of key measures for tracking how your email campaigns are performing with respect to your instance.

This dashboard includes the following table:

To open the Account Performance dashboard:

  1. Click from any page in Responsys Express.

  2. Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.

  3. Select the Email tab.
  4. Expand Performance, and then click Account.

Dimensions

A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.

Dimension Definition
Account Name of the instance

Measures

A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.

Measure Definition
Sent Number of sent messages.
Bounced Number of unique bounced email addresses. Can be broken down by Bounce Reasons: Likely Bad Address - Hard; Likely Bad Address - Soft; Possible Block; MailBox Full or Related; Undetermined – Hard; Undetermined - Soft. Learn more about bounced emails.
Bounce Rate (Bounced / Sent) * 100%
Delivered Number of successfully delivered messages (that is, Sent minus Bounced)
Unique Opens

Number of unique email opens by a recipient. How Responsys Express counts unique email opens differs slightly between standard and triggered launches:

  • For a standard launch, a unique email open is the first time that the message was opened by a recipient. For example, if a recipient opened a message from an iPhone and a laptop, Responsys Express will count that as one unique open for the message. Responsys Express stops counting unique opens for a standard launch after 90 days.
  • For a triggered launch, a unique email open is the first time a recipient opens a message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique opens are calculated every 90 days. The unique opens for the year will be the sum of the unique opens for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient opens a message from a triggered launch in April, and then opens a message from the same triggered launch in October, Responsys Express would count two unique opens for that recipient for the triggered launch.
Unique Clicks

Number of unique clicks on a link in a message by a responder. How Responsys Express counts unique clicks differs slightly between standard and triggered launches:

  • For a standard launch, a unique click is the first time that a responder clicks on a link in a message. For example, if a message has 3 links sent to a single recipient, and the recipient clicks on each link, the unique clicks for the message will be 3. The responder, however, will be 1.
  • For a triggered launch, a unique click is the first time a recipient clicks on a link in the message for a launch during the last 90 days. This means that for a triggered launch running for a year, its unique clicks are calculated every 90 days. The unique clicks for the year will be the sum of the unique clicks for each 90 day period. This is because triggered launches only launch once but may run over a long period of time. For example, if a recipient clicks 3 unique links in a message from a triggered launch in April, and then clicks 3 unique links in a message from the same triggered launch in October, Responsys Express would count 6 unique clicks for that recipient for the triggered launch.
Unique Click-through Rate (Unique Clicks / Delivered) * 100%
Conversions (Conversions / Delivered) * 100%.

Account Performance Table

This chart allows you to see the performance of your email campaigns by tracking the following key performance metrics related to your instance: Sent, Bounced, Bounce Rate, Delivered, Unique Opens, Unique Clicks, Unique Click-Through Rate, and Conversions. (Conversions are not applicable for Responsys Express.)

Learn more

Insights

Interacting with Insight Dashboards

Email Summary Dashboard

Measures for Email

Dimensions for Email