Content Performance Dashboard
This dashboard helps you understand and measure performance of dynamic content modules used in an email message.
This dashboard includes the following table:
To open the Content Performance dashboard:
- Click
from any page in Responsys Express. -
Click Insights. This opens a new web browser tab or window and signs you in to the Oracle BI Interactive Dashboards - Analytics page.
- Select the Email tab.
- Expand Performance, and then click Content.
Dimensions
A dimension is a data attribute used to categorize or filter a measure. A measure by itself has no meaning if presented without the context of a dimension.
| Dimension | Definition |
|---|---|
| Campaign | Name of the campaign |
| Message | Name of the message |
| Dynamic Content Module | Reusable definitions of dynamic content used in the message body. When dynamic content is not used in a message, this shows a value of "Not Specified." |
Measures
A measure is a numerical measurement representing the calculations gathered from your instance and applied to your reports.
| Measure | Definition |
|---|---|
| Sent | Number of sent messages. |
| Bounce Rate | (Bounced / Sent) * 100% |
| Delivered Rate | (Delivered / Total Emails Sent) * 100% |
| Open Rate | (Opens / Delivered) * 100% |
| Unique Open Rate | (Unique Opens / Delivered) * 100% |
| Click-Through Rate | (Total Clicks / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. |
| Unique Click-Through Rate | (Unique Clicks / Delivered) * 100% |
| Responder Rate | (Responders / Delivered) * 100% |
| Conversion Rate | (Conversions / Delivered) * 100%. |
| Unsubscribe Rate | (Unsubscribes / Delivered) * 100% Unsubscribes do not register as Clicks and therefore do not contribute to the calculation of Click-Through Rate, which is why a message's Click-Through Rate may be different from its Unsubscribe Rate. Learn more about setting up the default unsubscribe action for messages. |
| Spam Complaints Rate | Number of all spam complaints as reported to Responsys Express by the ISPs. Only spam complaints from specific ISPs are considered in this metric. |
| Revenue Per Email | (Total Revenue / Total Delivered). |
Content Performance Table
To see subject lines and dynamic content, click the message name. To see content rules and content, click the name of the dynamic content module.