Segments

A segment is a group of contacts generated based on the contact and behavior attributes that are associated to those contacts. Contact attributes are fields specific to each contact, such as city and gender, whereas behavior attributes are events or actions taken by your contacts, such as clicks and opens.

With each segment, you specify the condition for the attributes that qualify certain contacts from your contact database. Segments can be used for targeting who your campaigns go to.

Next steps

Creating segments

Managing segments

Segmentation examples

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