Impacts of enabling or disabling Predictive CLV
In this topic, you'll learn more about the impacts of enabling or disabling Predictive CLV for your account.
Enabling Predictive CLV
When you enable the Predictive CLV feature for your account:
- Predictive CLV dashboards will be visible to account users.
- A Predictive CLV Profile Extension Table (PET) is created for each profile list in your account. The PET name format is CLV <profile list name>. For example, if you have a profile list named Contacts, the system would create a new PET named CLV Contacts.
- Six Predictive CLV filters are created for each profile list in your account. The filter name formats are shown below. For example, if you have a profile list named Contacts, the system would create new filters named High spenders-Contacts, Medium spenders-Contacts, and the like.
High spenders-<profile list name>
Medium spenders-<profile list name>
Low spenders-<profile list name>
Long term spenders-<profile list name>
Medium term spenders-<profile list name>
Short term spenders-<profile list name>
- Data in the Predictive CLV PETs will update automatically.
Learn more about the Predictive CLV PETs.
Disabling Predictive CLV
When you disable Predictive CLV for your account:
- Predictive CLV dashboards will no longer be visible for your account.
- Data updates of the Predictive CLV dashboards and PETs will stop. Your programs can continue to use the existing data, but the data will become progressively stale over time.
- Predictive CLV PETs and filters will remain in the system.
Note: You can't delete Predictive CLV PETs. Additionally, Predictive CLV PETs do not have expiration dates.
Enabling and disabling Intelligence features