Measures for List Health - Definitions
A measure is a numerical measurement representing the calculations gathered from your Oracle Responsys account and applied to your reports.
Measures for List Health
This section describes all available measures for list health.
List Size: Number of recipients in the list. This includes recipients with email addresses or mobile numbers or both, or recipients without email addresses or mobile numbers. This metric is channel- agnostic.
Deliverable: Number of recipients in the list that are marked as deliverable for either email or SMS at any given time. This metric is channel-specific.
% Deliverable: (Deliverable at the end of the period/List Size at the end of the period) % 100
Undeliverable: Number of recipients in the list that are marked as undeliverable for either email or SMS at any given time. This metric is channel-specific.
% Undeliverable: (Undeliverable at the end of the period /List Size at the end of the period) % 100
Opt-in: Number of recipients in the list with permission status of opted-in for either email or SMS at any given time. This metric is channel- specific.
%Opt-in: (Opt-in at the end of the period /list size at the end of the period) % 100
Opt-out: Number of recipients in the list with permission status of opted-out for either email or SMS at any given time. This metric is channel-specific.
% Opt-out: (Opt-out at the end of the period /List Size at the end of the period) % 100
Additions: Number of recipients in the list that were added on a specific day, week, or month. This metric is channel-agnostic.
% Additions: (Added at the end of the period/List Size at the beginning of the period) % 100
Deletions: Number of recipients in the list that were deleted on a specific day, week, or month. This metric is channel-agnostic.
% Deletions: (Deleted at the end of the period /List Size at the beginning of the period) % 100
List Size Growth Rate: ((Current date's List Size - previous day, week, or month's List Size at the end of the day, week or month) / previous day, week, or month's List Size at the end of the day, week, or month) % 100
Deliverables Growth Rate: (Current date's Deliverable - previous day, week, or month's Deliverable at the end of the day, week, or month)/Previous day, week, or month's Deliverable at the end of the day, week, or month) % 100
Opt-In Growth Rate: ((Current date's Opt-in - Previous day, week or month's Opt - n at the end of the day, week or month)/Previous day, week or month's Opt-in at the end of the day, week or month) % 100