Email Campaign Designer - Launch

Important: Campaign Designer is now generally available. It replaces the Campaign Workbook for all channels except MMS. This change does not affect Classic Campaigns.

To see how the Email Campaign Designer differs from the old email campaign workbook, see Email Campaign Designer changes. For a breakdown of the new Campaign Designer's visuals, see Email Campaign Designer visuals overview.

To launch a campaign, you need to select a launch schedule. Optionally, you can also select throttling settings and send notifications for skipped, sent, and launch failures. Throttling controls the rate at which emails are sent to prevent slow responses from too much volume.

To configure your launch settings:

1. Click Launch at the top of the Campaign Designer.
2. Select when you want to launch your campaign and configure the campaign's schedule:
   • Immediately
   • Once
   • Recurring
3. Under Notification, specify the email addresses to receive sends progress notifications for skipped and/or sent messages and failure notifications:
   • Progress notifications to: Enter the email addresses (separated by commas) to receive progress notifications, then select the type of notifications you want to send. You can send notifications for either skipped messages, sent messages, or both. For skipped messages, notifications are sent when the specified percentage of messages is skipped. For sent messages, you can send the notification after the specified percentage of messages is sent, or when the launch is complete.
   • Failure notifications to: Enter the email addresses (separated by commas) to receive email notifications if the launch fails for any reason. The notification contains information that identifies the campaign and program, and a pointer to the error. Failure reasons might include the following:
     • No Response from any of Number mail transfer agents (MTAs)
     • No Response from any of Number MTAs (and SMTP Server Busy on Failover)
     • SMTP Error
     • SMTP Error (and SMTP Server Busy on Failover)
     • SMTP Server Busy
   • Skipped launch notifications to: enter the email addresses (separated by commas) to receive email notifications if a scheduled launch is skipped for any reason. The notification contains information that identifies the campaign and program, and a pointer to the error.
4. Configure the Throttling settings. Throttling controls the rate at which emails are sent to prevent slow responses from too much volume. If you do not specify throttling settings for the launch, the throttle settings of the campaign is used. Select the throttling options:
   • Limit launch count to: launches to the specified number of records.
   • Limit launch rate to: sends the specified number of records per hour.
5. Click Next.
6. Review the Launch summary.
7. Click either
   • Schedule: if you selected Once or Recurring earlier on
   • Launch: if you selected Immediately earlier on

To unschedule a campaign launch:

1. Open the Campaign Designer and click Active Schedules in the Campaign performance metrics panel.
2. Locate the launch that you want to unschedule, and click Unschedule.

Learn more

• Email Campaign Designer visuals overview
• Launching an Email campaign with the Campaign Designer
• Email Campaign Designer changes
• Campaign Designer for other channels