Creating a Custom Audience in Facebook

Before you can orchestrate with Facebook Custom Audiences, you will first need to create a Custom Audience in Facebook (or use a pre-existing Custom Audience). Learn more about the steps for configuring the Facebook Custom Audience app within Oracle Responsys.

Important notes for creating Custom Audience

The Custom Audience needs to be created from a customer list in order for the Custom Audience to accept email addresses or phone numbers from the Oracle Responsys Facebook Custom Audience app.
During the creation of the customer list Custom Audience, you will need to upload at least one email address or phone number into the Custom Audience through the Facebook interface.
You can then use the Responsys Facebook Custom Audience app to add or remove recipients (email address or phone numbers) to the custom audience you created in Facebook.
The Custom Audience you are adding to or removing from Facebook will be used in a Facebook ad campaign targeted to those customers. If an ad campaign does not already exist, you will need to follow Facebook’s documentation for creating an ad in Ads Manager.

Please see Facebook’s documentation on Custom Audiences to learn more about creating and managing Custom Audiences.