Facebook Custom Audience app overview
Note: Responsys customers must subscribe to the correct SKUs to be eligible to use the Facebook Custom Audience app. To know if your account is eligible or not, please check if the Account Administrator user or CX Apps App Manager user of the Responsys account can navigate to the “App Management” administration page. If the navigation is not possible, it means your account does not have the necessary SKU. Please contact your account representative or Oracle sales for more information. If you can navigate to the page, you are eligible to install and use the app. Please note that the interactions usage by this app is chargeable and will be automatically decremented from your account’s commitment.
The Facebook Custom Audience app allows marketers to orchestrate their multichannel communications with Facebook Ads by adding to or removing recipients from Facebook Custom Audiences using an Oracle Responsys program. With this feature, marketers can communicate to their customers with consistent messaging across channels by ensuring that the same customer is in both Responsys and Facebook Audiences at the same time. This topic summarizes the steps necessary to configure the Facebook Custom Audience app within Oracle Responsys. It also outlines the different teams and roles that need to be involved in this process as well as their respective responsibilities.
With the Facebook Custom Audience app, you can:
- Drive awareness, buyer engagement, and lead generation efforts by incorporating Facebook within the buyer journey.
- Optimize digital ad spend on Facebook by allocating budgets only to contacts that have the right level of engagement.
- Improve visibility of the buyer journey by centrally orchestrating across multichannel interactions.
- Reduce time and overhead by eliminating the need to manually export or import contact lists.
- Provide a more seamless and faster process by sending contacts directly to Facebook.
Next steps
Facebook Custom Audience app roles
Installing the Facebook Custom Audience app
Creating a Custom Audience in Facebook
Connecting a Responsys account to a Facebook ad account
Adding the Facebook Custom Audience app to Program