Facebook Custom Audience app roles

The following table shows the various roles and tasks needed to install, configure, and use the Facebook Custom Audience app in Oracle Responsys. Learn more about the steps for configuring the Facebook Custom Audience app within Oracle Responsys.

Responsible role	Which system	Task
Oracle Responsys Account Administrator or CX Apps Director	Responsys	Install the Custom Audience App in Responsys
Social Marketer: Marketer who administers the Facebook ad account(s) for your organization.	Facebook	Create a Custom Audience in Facebook Build an ad campaign in Facebook
Account Administrator : A Responsys user with the Account Administrator role. If the Social Marketer does not have the Account Administrator role in Responsys, they will need to work with the Account Administrator to complete this task.	Responsys	Connect a Responsys account to Facebook ad account(s)
Marketer: A Responsys user with, at minimum, the roles Program Designer or Program Manager and CX Apps Manager.	Responsys	Add a Custom Audience Stage to a Responsys Program

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