In-app Campaign Designer - About your campaign
Important: This information applies to the In-app Campaign Designer, which is now generally available for all accounts. It replaces the In-app Campaign Workbook.
To see how the In-app Campaign Designer differs from the old Campaign Workbook, see In-app Campaign Designer changes. For a breakdown of the Campaign Designer's visuals, see In-app Campaign Designer visuals overview.
Click 
in the About your campaign panel to change the following general campaign characteristics:
Tip: To discard any changes in the panel, click Cancel. To save your changes, click Save .
Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
- Description—any description or notes
- Purpose - Select Promotional or Transactional.
Promotional campaigns are for marketing purposes. Examples include: year-end sale and weekend sale promotions.
Transactionalcampaigns are usually related to account activity or a commercial transaction. Examples include: purchase confirmations, personalized product notifications, order delivery status, and reminders to complete account information such as shipping address.
- Marketing Strategy and Marketing Program
These values can be used for downstream reporting.The Marketing Strategy and Marketing Program values are defined by the Account Administrator in the Campaign Management section of the Account Management page.
- Folder—the folder for the campaign
- Mobile app channel list—read-only display of the mobile app channel list associated with the app.
- Select app—the app associated with the campaign.