Creating an In-app campaign

Important: This information applies to the In-app Campaign Designer, which is now generally available for all accounts. It replaces the In-app Campaign Workbook.

To see how the In-app Campaign Designer differs from the old Campaign Workbook, see In-app Campaign Designer changes. For a breakdown of the Campaign Designer's visuals, see In-app Campaign Designer visuals overview.

This is the first step of creating an In-app campaign. In this step, you provide general campaign characteristics, such a campaign name and folder.

To create an In-app campaign:

1. Do one of the following
   • Click Actions on the side navigation bar, and select Create Campaign. (Not seeing this choice? Refer to the Side navigation bar changes topic.)
   • On the Manage Campaigns page, click Create Campaign.
2. In the Create campaign dialog, select In-App.
3. Specify the general campaign characteristics. Learn more about these settings.
4. Click Done.

Learn more

• In-app Campaign Designer visuals overview
• In-app Campaign Designer changes
• Launching an In-app campaign with the Campaign Designer
• Campaign Designer overview