SMS Campaign Designer - About Your Campaign
Important: This information applies to the SMS Campaign Designer, which is now generally available for all accounts. It replaces the SMS Campaign Workbook.
To see how the SMS Campaign Designer differs from the old campaign workbook, see SMS Campaign Designer changes. For a breakdown of the Campaign Designer's visuals, see SMS Campaign Designer visuals overview.
Click 
in the About your campaign panel to change the following general campaign characteristics:
Tip: To discard any changes in the panel, click Cancel. To save your changes, click Save .
Important: If you change a campaign’s name, folder, marketing program, marketing strategy, subject line, or external campaign ID, then historical and new launches for both triggered and standard launches will take these new values in Insight. It does not impact CED behavior as CED retains an unchanged ‘snapshot’ of values.
- Description—any description or notes
-
Purpose—select Promotional or Transactional from the drop down list
Campaign Purpose is the marketing intent behind your campaign. Transactional message examples include OTP, order confirmation, and billing reminders. Promotional message examples include discount offers and new product launch info.
- Marketing Strategy and Marketing Program
These values can be used for downstream reporting.The Marketing Strategy and Marketing Program values are defined by the Account Administrator in the Campaign Management section of the Account Management page.
Note: If you change a campaign’s marketing strategy or marketing program for a standard launch, Insight will display the new marketing strategy and marketing program values for both historical and new standard launches. This does not impact the CED behavior.
- Folder—the folder for the campaign
- List—the list for the campaign. You can change your list in the About your campaign section of the Campaign Designer, or in the Data sources dialog.
- Brand: If Multi-brand is enabled for your account, you will see the brand associated with the profile list selected for the campaign.
- Template—select the template to use for your campaign.