Launching an SMS campaign with Campaign Designer

Important: This information applies to the SMS Campaign Designer, which is now generally available for all accounts. It replaces the SMS Campaign Workbook.

To see how the SMS Campaign Designer differs from the old campaign workbook, see SMS Campaign Designer changes. For a breakdown of the Campaign Designer's visuals, see SMS Campaign Designer visuals overview.

Learn more by watching the video!

Campaign Designer has a simplified workflow and easy to follow interface. Use Campaign Designer as part of your customer engagement strategy by reaching customers through communication personalized to each customer. Learn more about how SMS campaigns work. Learn more about the different SMS templates.

With the Campaign Designer, create and launch a campaign in four steps:

1. Create your campaign and define its targeting
2. Create personalized messaging
3. Test your campaign
4. Launch your campaign

To navigate to the Campaign Designer :

1. On the side navigation bar, click Campaigns and select Manage Campaigns.

   The Manage campaigns page opens.

2. Click Create Campaign, or open an existing campaign.

Step 1: Create a targeted campaign

1. Create your email campaign
2. Select a template and configure the About your campaign panel
3. Configure the Targeting panel to ensure your campaign is targeted
4. Configure the Additional settings panel

Step 2: Create personalized messaging

1. Draft your message
2. Set up your link table
3. Create personalized messaging

Step 3: Test your campaign

1. Errors and validation
2. Preview
3. Proof launch

Step 4: Launch your campaign

1. Activate keyword
2. Launch
3. Gain insight into your campaign

Learn more

• Defining Invalid Keyword Response Messages
• Managing SMS campaign keywords
• Selecting your data sources
• SMS Campaigns
• SMS Campaign Templates
• SMS Campaign Designer visuals overview
• SMS Campaign Designer changes
• Campaign Designer for other channels