Selecting Your Split-Run Campaigns

Use split-runs to compare the effectiveness of two or more campaigns by splitting a single list. You can then compare the results and launch the most effective campaign.

To select campaigns:

  • Click Actions on the side navigation bar, and select Launch Split Run Campaign to open the page that displays all campaigns eligible for split-runs. (Not seeing this choice? Refer to the Side navigation bar changes topic.)

Split-Run Launch Requirements

All the following requirements must be met for each split run launch.

  • Each split-run launch must include at least two error-free campaigns.
  • All selected campaigns must share the same list, as well as any other associated data sources (supplemental data sources, suppression lists, etc.).
  • All selected campaigns must have identical email domains to which campaign messages should not be sent.

    Tip: You specify domain exclusions when selecting target contacts for the campaign.

In addition, the launch will fail if:

  • A selected campaign is edited in such a way that any of the requirements listed above are no longer met.
  • One or more campaigns in your selection is deleted or closed.

Campaigns meeting the above requirements, but with a different set of data sources, etc. are grouped together. You may choose two or more campaigns from any grouping.

To begin a split-run campaign launch:

  1. Click Actions on the side navigation bar, and select Launch Split Run Campaign. (Not seeing this choice? Refer to the Side navigation bar changes topic.)

    The Launch Split Run page opens.

  2. Select the campaigns you want and click .

    Tip: Use the Ctrl and Shift keys to select multiple campaigns.

    The campaigns are added to the Selected Campaigns list.

  3. Click Next.
  4. Select the campaigns to include and click Next.

Next step:

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