Understanding Split-Run Campaign Launches

Use split-runs to compare the effectiveness of two or more campaigns by splitting a single List. You can then compare the results and launch the most effective campaign.

By default, the list is divided equally among the campaigns in the split run. You can change the percentages in the split-run launch wizard. The percentages always total 100 – when you adjust one number, the other number automatically recalculates.

When you change a campaign’s percentage, Oracle Responsys “locks” it, so it won’t be changed automatically when you change others. To lock a percentage, click . To unlock a percentage, click .

Split-Run Launch Requirements

The launch of a scheduled split-run campaign will fail unless all campaigns meet the following requirements:

  • Each split-run launch must include at least two error-free campaigns.
  • All selected campaigns must share the same List, as well as any other associated data sources (supplemental data sources, suppression lists, etc.).
  • All selected campaigns must have identical email domains to which campaign messages should not be sent.

    Tip: You specify domain exclusions when selecting target contacts for the campaign.

In addition, the launch will fail if:

  • A selected campaign is edited in such a way that any of the requirements listed above are no longer met.
  • One or more campaigns in your selection is deleted or closed.

Split-Run Launch Procedure

  1. Click Actions, and select Launch Split Run Campaign. (Not seeing this choice? Refer to the Side navigation bar changes topic.)
  2. Follow the procedures for each step in the Split-Run procedure.

Using Live Report to Compare Your Results

  1. Click on the side navigation bar, and select Live Report.
  2. Select the individual campaigns that were included in the split run, and proceed as with any campaign(s).

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