Using the Rich Text Editor to Edit Campaign Content

Important: Effective June 2024, Responsys will not support Classic Campaign functionality. After the effective date, Campaign Designer will be the only Responsys tool for creating and sending targeted and personalized campaigns. Learn more about the Campaign Designer.

In Preview step of a Classic Campaign, you can preview your message to see exactly how it will appear to your recipients.

The Campaign Designer provides a convenient way to create, edit, and/or preview HTML and plain-text content for your campaign messages. Now, you can connect your campaign content to social networks. See below for details.

Note: The Edit tab provides a choice of two text editors in which you can edit the source documents for your campaign or form. This topic discusses the rich text editor. Learn more about using the standard editor for plain-text content.

Use the list box in the upper left corner to choose the message document you want to edit (HTML or text).

Important: Be sure to click Save before closing the Campaign Designer page. Otherwise, any unsaved changes will be lost. Click Revert to discard any unsaved changes without closing this page.

To insert dynamic content, place the insertion point where you want it, and click the button on the tool bar above the edit area. A dialog box appears, offering the following three options:

  • Text marker: Use this option to insert a simple dynamic content region. This option inserts CONTENT_REGION in your document. On the Design tab, this will appear as  Content Rules Needed, which you can click to associate the region with a dynamic content module.

    On the Edit tab, a region you've associated with a dynamic content module looks like CONTENT_REGION_|moduleName|, in which the module name is delimited by vertical bars and preceded by an underscore.

    If you click the Source button (or switch back to the standard editor), you can also associate a region with a dynamic content module by typing the module name as shown above, but you’ll still use the Design tab to select an existing dynamic content module or template or to create a new module by assigning a name and setting up contents and rules.

  • SPAN tag marker: Use this option to add a hint about the nature of the dynamic content region.

    This option inserts <span style="" ridcm="">optional hint text</span> in your document. You will have to view the source HTML to see the tag; in WYSIWYG mode, the rich text editor just shows the optional hint text.

    After you associate the region with a dynamic content module on the Design tab, both the module name and the hint text will appear on the Design tab; on the Edit tab, you'll see title="moduleName" added to the SPAN tag.

  • DIV tag marker: Use this option to force the dynamic content region to occupy a specifically sized space when you view it on the Design tab. This is useful when designing the layout of a complex document.

    This option inserts <div style="height:YYYpx; width:XXXpx" ridcm="">optional descriptive text (any valid HTML code)</div> in your document. Of course, you'll have to view the source HTML to see the tag; in WYSIWYG mode, the rich text editor just shows the optional descriptive text.

    After you associate the region with a dynamic content module on the Design tab, both the module name and the descriptive text will appear on the Design tab; on the Edit tab, you'll see title="moduleName" added to the DIV tag.

Important: These SPAN and DIV tag pairs and everything they enclose will be replaced by the appropriate dynamic content in the delivered message. If you want a region defined by a DIV tag to occupy a specifically sized space in the delivered message, too, be sure to enclose it in an additional DIV tag:

<div style="width:XXXpx;height:YYYpx"> <div style="height: YYYpx; width:XXXpx" ridcm="">optional descriptive text (any valid HTML code)</div> </div>

Using a campaign for confirmed opt-in

Important: This option applies only if the Account Administrator enabled confirmed opt-in for the account.

To use this campaign as the confirmed opt-in email, you must create a transactional campaign and include a confirmation token anywhere in the message. The confirmation token generates the confirmation link in the campaign. You must place the following token anywhere in the message body:

$CONFIRM_OPTIN$

Connecting to social networks 

You can include the following Facebook or Twitter icons your emails:

  • Join Us—lets email recipients navigate to your brand page directly from the email and "like" your Facebook brand page or follow your brand on Twitter
  • Share with your network—lets recipients share the email content to their profile on either Facebook or Twitter
  • Facebook Like—lets you add Like buttons to emails or to one or more offers within an email

Join Us

For Join Us, click the button, enter the URLs, and click Save.

Share with your Network

For Share with your Network, click the button and provide a message to be posted. For either action, select Facebook, Twitter, or both and an orientation. The orientation setting gives you flexibility on how you fit the icons into your creative layout and design.

Facebook Like

You can add a Like button to the email as a whole or to specific offers in an email. When you add a Like button to an email, you can choose the layout of the landing page and specify a thumbnail that's used in Facebook posts when someone likes the email.

When you add a Like button to an offer, you must provide a link name that matches an entry in the link table for this campaign. You can add the link to the link table later, but it must be present before you launch the campaign. In addition, you will not be able to preview links to offers until there’s a corresponding entry in the link table.

There's an Oracle Responsys Built-in Function that you can use to construct it by hand in HTML/text mark-up.

To add a Like button to an entire email:

  1. Click the Like button and click Email.
  2. Choose the text for the button (Like or Recommend).
  3. Choose landing page options: the layout style: Standard, Button_Count, or Box_Count.
    The display area shows what each of these layouts looks like.
  4. Choose whether to display a thumbnail for the email, and choose an image from the campaign or enter the URL for another image that you host.
    The best image size in 200 x 200 pixels.
  5. Click Save.

To add a Like button to an offer:

  1. Click the Like button and click Offer.
  2. Enter a link name.
    The link name must match an entry in the link table for this campaign. This allows you to gather metrics for clicks on a per-offer basis.
  3. Choose the landing page layout style.
  4. Enter a description (required).
    The description appears as the title of the Like on Facebook page that recipients see when they click the Like button for an offer.
  5. Choose whether to display a thumbnail for the email, and choose an image from the campaign or enter the URL for another image that you host.
    The best image size in 200 x 200 pixels.
  6. Click Save.

Important: If you see unexpected results on the Design tab, be sure to check the source HTML, either by clicking the Source button in the rich text editor or by using the standard editor. It’s easy to "nest” dynamic content regions accidentally when you think you’re putting them side by side and when the rich text editor shows them side by side in WYSIWYG mode.