Storefront Merchandising Tools
Marketing strategy and planning is about getting your products to consumers at the right place, at the right time, and at the right price.
Commerce web stores let you:
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Guide consumers in their decision-making by suggesting complementary products
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Generate up-sell opportunities by personalizing the recommended items displayed to shoppers using either manual or automated methods, including machine learning algorithms that calculate recommendations based on consumer buying behavior
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Highlight top-selling items prominently by allowing shoppers to sort product lists by best sellers
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Feature entire product categories and individual items to attract consumers' attention
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Encourage business by offering customers gift wrap options and prepaid stored-value money cards for future purchases
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Promote collections featuring various curated looks by displaying a book of must-have styles