Invalid Item Reference Key xx
This error happens when you add related items to an item record. The Import Assistant lets you import related item sublist data if the Web Site feature is enabled. Related Items are mapped to the Presentation Items 1 : Item (Req) field, and you can pick from these reference types:
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Names (Item Name/Number or Web Store Display Name*).
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Internal ID.
You get this error when you choose Name as the reference type if:
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The Item Name/Number was incorrectly used (for example, misspelled or incorrect Item Name/Number).
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The Internal ID was used.
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The Item Name/Number is used correctly but there is a value set on the Web Store Display Name of the related item record. Use the Web Store Display Name instead of the Item Name/Number.