Marketing Test Cells
You can divide campaign recipient groups into test cells to help you evaluate the effectiveness of your campaign templates.
You can create a campaign event for each test cell of the recipient group, and choose which template you want that cell to receive. Then, you can view sales and ROI reports to determine which templates are most effective.
To create a marketing test cell:
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Go to Leads > Relationships > Groups.
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Click Edit next to the group you want to divide into test cells.
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Click the Test Cells subtab.
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In the Name column, enter a name for a test cell of this group.
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In the Percentage column, enter the percentage of group members you want to be a part of this test cell.
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Click Add.
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Repeat these steps for each test cell.
Ensure that the percentages add up to 100%.
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Click Save.
Now, when you create a campaign record, create an event for each test cell in this group.
If you do not want to use test cells, clear the Campaign Test Cells box at Setup > Sales & Marketing Automation > Marketing Preferences.