Campaign Verticals
NetSuite uses campaign verticals to describe the specific market categories you target in a particular marketing campaign. For example, a marketing campaign aimed at the automotive sector, you may include campaign verticals of main dealers, fleet owners, and car hire busineses.
You can track verticals on the Related Info subtab of campaign records. You can customize campaign reports to include information about verticals. The Vertical Name field is a part of the Lead Source component. For more information, see Report Customization.
To create a target vertical, go to go to Setup > Marketing > Campaign Management > Verticals.