Adding Page Titles in Site Builder
You can enter titles for the pages in your website. When you enter a page title, the title appears in the upper-left corner of the browser window. Entering page titles for tabs, categories, and items can help improve ranking with search engines.
To enter a page title:
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Go to Lists > Accounting > Items.
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Click Edit next to the item you want to enter a page title for.
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Click the Store subtab.
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In the Page Title field, enter the page title for this item.
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Click Save.
When customers view this item in your web store, the text you entered in the Page Title field appears in the browser title bar.