Adding Alt Text to Website Images in Site Builder
Alt text can help improve search engine ranking, and it is used to interpret pictures for people who are visually impaired.
To enter alt text for images:
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Go to Commerce > Site Builder > Content > Images.
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Click Edit next to an image.
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Enter text in the Alt Image Tag field.
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Click Save.
Alt text appears when site visitors mouse-over images on your site and it should be as concise and descriptive as possible. Best practice is to use multiple keywords separated by commas. The Alt Image Text field accepts hyphenated terms and double quotes. For example, you can enter: flat-screen, “home theater”, HD.