New Visitor Report
The New Visitor report distinguishes first time visitors from return visitors and provides separate information for each. This shows you the visitor's first visit during a time frame and if it is his or her first visit overall. You must use the Advanced Web Reports feature to see this report.
To turn on Advanced Web Reports, an Administrator can go to Setup > Company > Enable Features. Click the Web Presence tab, and then check the Advanced Web Reports box.
Site visitors who do not have cookies enabled are counted as new visitors for every page they view on your site. This can result in a large discrepancy with other site analytics tools you may be using, which do not count visitors with cookies disabled.
To see the New Visitor report:
Go to Reports > Web Presence > New Visitor.
If the report does not display immediately, a message appears indicating that your report is loading. Click Cancel to stop the report from loading.