Lead Conversion Report
The Lead Conversion report shows the percentage of new and returning website visitors who register with you and are converted to customers. You must use the Advanced Web Reports feature to see this report.
To turn on Advanced Web Reports, an Administrator can go to Setup > Company > Enable Features. Click the Web Presence tab, and then check the Advanced Web Reports box.
This report includes the following columns:
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Visitors (V) – this column shows the total number of new and returning website visitors.
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Leads (L) – this column shows the number of new and returning visitors who registered with your website but have not yet purchased from you. These visitors have lead records.
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Customers (C) – this column shows the number of new and returning website visitors that have purchased from you. These visitors have customer records.
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L/V Conversion – this column shows the percentage of visitors who registered on your website but have not yet purchased.
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C/V Conversion – this column shows the percentage of website visitors have purchased from you.
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C/L Conversion – this column shows the percentage of leads have purchased and been converted to customers.
Site visitors who do not have cookies enabled are counted as new visitors for every page they view on your site. This can result in a large discrepancy with other site analytics tools you may be using, which do not count visitors with cookies disabled.
To see the Lead Conversion report:
Go to Reports > Web Presence > Lead Conversion.
If the report does not display immediately, a message appears indicating that your report is loading. Click Cancel to stop the report from loading.