Tracking Lead Sources for Web Store Visitors
Typically, as in banner ads and paid search results, leads are directed to landing pages in your website, rather than online forms. Tracking lead source and other information differs depending on whether you are using a NetSuite hosted site or a third party hosted site.
If you use the Advanced Web Reports feature, you can pass lead source information in links to any page in your NetSuite website.
If you create a link to your home page with the leadsource parameter, NetSuite maintains this lead source for that visitor. When the visitor registers through your website, NetSuite saves the lead source in the customer record created by registration. NetSuite maintains this information even when the visitor leaves your site and returns later. NetSuite passes the lead source to the customer record if the visitor submits an online customer form. NetSuite does this even if the Lead Source field is not on the form.
In most cases, the link to your website has only the single parameter. The proper format for such a URL is
http://www.yourSite.com?leadsource=yourCampaign.
In addition to lead source, you can also pass partner and promotion parameters in links to your site.
For information about passing parameters to third party-hosted sites, see Passing Parameters from Third Party Sites.