Lead Source Reports
There are two sets of standard reports you can use to analyze how leads are coming into your company.
The Lead Source Analysis Summary Report list each lead source and the number of leads, prospects, and customers associated with it.
The Lead Source Analysis Detail Report lists the leads, prospects, and customers associated with each lead source, the customer's status, sales rep and date the customer's record was created.
Note:
These reports only include records that were originally entered as leads. Prospects and customers that do not start out as lead records are excluded.
For more information about these reports, see Marketing Reports.