Campaign Metrics
NetSuite reporting tools offer the following metrics for measuring the effectiveness of marketing campaigns on sales and lead generation. You can access these reports from the menu links in the Marketing section of the Reports page. Go to Reports > Marketing.
|
Metric |
Description |
Relevant Reports |
|---|---|---|
|
Return on Investment (ROI) |
Calculating ROI requires that you enter the cost of each campaign or campaign event. Transaction revenue is attributed to a campaign when the campaign is selected on the transaction record. |
Campaign ROI Analysis Summary & Detail Sales by Paid Keyword Summary & Detail Sales by Lead Source Summary & Detail |
|
Lead Source |
Lead sources reference the names of your campaigns. Tracking lead sources lets you determine which campaigns are bringing in new customers and contacts. NetSuite tracks the Lead source in the Lead Source field on lead, prospect, customer, and contact records. For information about lead sources, see Lead Sources. |
Lead Source Analysis Summary & Detail Gross Lead Source Analysis Summary & Detail Leads by Paid Keyword Summary & Detail |
|
Campaign Response |
You can track campaign responses automatically for email campaigns. You must manually indicate each recipient's response to campaigns that use non-email channels. |
Campaign Response Summary & Detail |