Managing Campaigns
You use campaign records to manage your online and offline marketing initiatives. You can create and send email marketing messages, manage paid keywords, send promotions through the mail, and manage your advertising campaigns.
You can also use campaigns to track leads from a variety of sources. You can monitor the keywords you purchase from search engines that bring new leads to your site. You can also measure the return on investment for a purchased list of leads.
NetSuite provides the reports and tools necessary to manage and evaluate the marketing data that is important to your business.