Campaign Events
You can use campaign events when a single marketing campaign has several distinct phases or channels. The following event types are available in the Events subtab on campaign records: Email, Lead Nurturing, Direct Mail, and Other Events. If a campaign response record is created using SOAP web services and the event field is not set, the event field value defaults to Default Event.
Not all campaigns have individual events. Campaign events are best used for scheduled aspects of a campaign, like email blasts. Another use for campaign events is when you generate a campaign message, such as when you use the Mail Merge feature to print letters. You can schedule the time and date of a campaign event and track its progress on the campaign record.
For example, Wolfe Electronics has a yearly sale in the spring. The Marketing Administrator creates a campaign to manage the sales drive and to track the revenue generated:
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a flyer sent through the mail to all customers
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an advertisement in a local newspaper
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an email message sent to customers who purchased during last year's sales event.
Keyword campaigns should not have individual events. Each keyword you purchase should have its own campaign record. For more information, see Keyword Campaigns.