Keyword Campaigns
You can use keyword campaigns to track revenue and leads generated by paid search keywords. Keywords can be purchased through such services as Google Ads and Yahoo Partner Ads.
Before you create a keyword campaign:
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Enable auto-generated numbers for campaigns. For more information, see Enabling Auto-Generated Numbers for Campaigns.
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Set up your keyword campaign naming format. For more information, see Naming Keyword Campaigns.
There are three ways of creating keyword campaigns:
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Creating keyword campaigns individually
For information about creating individual keyword campaigns, see Adding Paid Search Keyword Information to Campaigns.
After creating your keyword campaign, you can create a saved search to export the information you need to provide to search engines. For more information, see Exporting Keywords.
You can also run reports on revenue and lead generation for the tracked link you provided to the advertising service.
For more information, see Passing Parameters Through URLs.