Naming Keyword Campaigns

NetSuite names keyword campaigns that you create in bulk, or that you import based on the Bulk Keyword Campaign Naming Template preference. Go to Setup > Marketing > Preferences > Marketing Preferences.

By default, this naming template uses the following format:

Keyword-{searchengine}-{keyword}

Therefore, a keyword campaign title might be:

Keyword-Google-electronics

You can replace the delimiters with underscores or other characters, but do not remove the {searchengine} and {keyword} tags. If you do, this information does not appear in the title of the keyword campaigns you create.

If you enter individual keyword campaign records manually, you should maintain this format to ensure your keyword campaign names are recognizable.

Related Topics

Enabling Auto-Generated Numbers for Campaigns
Creating Keyword Campaigns in Bulk
Importing Keyword Campaigns
Creating a Campaign Record
Exporting Keywords
Submitting Your Paid Search Proposal
Formatting Destination URLs
Managing Cost-Per-Click
Tracking Campaign Revenue
Tracking Campaign Lead Generation

General Notices