Naming Keyword Campaigns

NetSuite names keyword campaigns that you create in bulk, or that you import based on the Bulk Keyword Campaign Naming Template preference. Go to Setup > Marketing > Preferences > Marketing Preferences.

By default, this naming template uses the following format:

Keyword-{searchengine}-{keyword}

Therefore, a keyword campaign title might be:

Keyword-Google-electronics

You can replace the delimiters with underscores or other characters, but do not remove the {searchengine} and {keyword} tags. If you do, this information does not appear in the title of the keyword campaigns you create.

If you enter individual keyword campaign records manually, you should maintain this format to ensure your keyword campaign names are recognizable.

Related Topics

• Enabling Auto-Generated Numbers for Campaigns
• Creating Keyword Campaigns in Bulk
• Importing Keyword Campaigns
• Creating a Campaign Record
• Exporting Keywords
• Submitting Your Paid Search Proposal
• Formatting Destination URLs
• Managing Cost-Per-Click
• Tracking Campaign Revenue
• Tracking Campaign Lead Generation

General Notices