Email Engagement AMI Customer Education Report

The email Engagement Customer Education Report is the second report sent in the program. By default, it is delivered 90 days after smart meter installation. It directs the customer to utility web pages where they can view more of their energy use trends and enroll in other AMI programs and communications offered by the utility. It also includes a smart meter insight that shows customers the time of day when they use the most energy.

Engagement Customer Education Report which directs the customer to utility web pages where they can view more of their energy use trends and enroll in other AMI programs and communications offered by the utility.

Header, Footer, and Subject Line

The email subject line asks whether the customers has taken advantage of their new smart meter.

The header includes the utility logo, customer name, and customer account number. If a customer experiences any problems viewing the email, they can click a link to indicate that they are having trouble viewing the email. The email will then appear correctly in a web browser.

The footer includes an unsubscribe link, a link to manage email preferences, utility information, copyright information, and optional disclaimer text. An unsubscribe link and the utility email address must appear due to CAN-SPAM regulations in the US and similar regulations abroad.

Introduction

A module at the top of the email encourages the customer to take advantage of their smart meter and explains how smart meters can provide useful energy use insights.

High Usage Period

The Highest Usage Period module identifies the part of the day—morning, afternoon, evening, or night—in which the customer tends to use the most energy and expresses this as a percentage of total daily use. For example, the module may show that from 6am-12pm, a customer uses 40% of their average daily usage. If this is the largest category of energy spending, the insight statement identifies the customer as a morning user. Next to this insight, the module displays energy-saving tips specific to that time of day.

Some customers may see that the night period (12am-6am) is their highest usage period. This may be due to the customer charging an electric vehicle or running a large energy-intensive appliance during those hours.

Sign Up

The Sign Up module encourages customers to enroll in other AMI communications offered by the utility, such as Oracle Utilities Weekly Energy Updates. A custom link can appear in this module to direct customers to a web page where they can find more information.