Subject Line, Header, and Footer
The subject line and header are used to engage the customer and brand the communication. The footer provides customers with links to manage preferences and unsubscribe from the email channel. It also contains the utility address, necessary legal text, and optional app download and social media links. The user experience varies by report type.
Appears in: All report types.
On this page:
Requirements
Utility Requirements
|
Category |
Description |
|---|---|
|
Required Cloud Service |
Energy Efficiency |
|
Scale |
Not applicable. |
Customer Requirements
|
Category |
Description |
|---|---|
|
Billing Frequency |
Not applicable. |
|
Data Delivery Frequency |
Not applicable. |
|
Data Requirements |
Not applicable |
|
Data History |
Data History: For the Promotion Report Header, a minimum of six bills is required for non-AMI customers, and a minimum of 60 days of AMI reads is required for AMI customers. |
|
Data Coverage |
Not applicable. |
|
Supported Fuels |
Not applicable. |
User Experience
This section describes the user experiences for the various report types.
Subject Line
The subject line is designed by Oracle Utilities to engage customers. All subject lines include a customer’s name, as our research has shown that including the customer's name results in a higher open rate.
Annual Report: The default subject line is designed to shift the customer's focus to their energy use over the last calendar year. "[first name, last name], here’s your [YYYY] Energy Lookback"
Electric Vehicle Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here."
Limited Income Report: The subject line varies by report type:
- Limited Income Welcome Report: "[first name], check out your new Home Energy Report"
- Limited Income Progress Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here" or choosing dynamic subject lines that vary based on customer state.
Peak Focused Report: The default subject lines are designed to acknowledge the time of use plan experience. The subject line varies by report type:
- Peak Focused Welcome Report: "[first name], check out the new Home Energy Report"
- Peak Focused Progress Report: "[ first name, last name] Your Home Energy Report is here"
Progress Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here" or choosing a dynamic subject lines that vary based on customer state.
Promotional Report: The subject line varies by disaggregation category. For example, it may show the customer's name and ask how much they are spending on a disaggregation category such as heating, cooling, or appliances.
Seasonal Report: The default subject line is designed to shift the customer's focus to seasonal energy efficiency. "Hi [ first name, last name], see how much energy you used last [winter/summer]"
Solar Report: The Solar Report includes a static subject line that emphasizes that the customer is part of a solar report experience. The subject line varies by report type:
- Solar Welcome Report: "Hi [first name] your Home Energy Report for solar households is here"
- Solar Progress Report: "Hi [first name], your Home Energy Report is here"
Time of Use Report: The default subject lines are designed to acknowledge the time of use plan experience. The subject line varies by report type:
- Time of Use Welcome Report: "[first name], check out the new Home Energy Report"
- Time of Use Progress Report: "[ first name, last name] Your Home Energy Report is here"
Welcome Report: "[first name], check out your new Home Energy Report"
Header
The report headers are distinct and appear at the top of each communication. The header of the Promotion Report header highlights three end-uses in the customer's home where their use is the highest or they may benefit from making behavioral changes and taking advantage of a utility-offered promotion. The rest of the reports provide colorful introductions to the report.
Appears in: All report types.
Annual Report
This image is an example of the Annual Report header.
Electric Vehicle Report
This image is an example of the Electric Vehicle Report header for an existing customer.
Limited Income Report
The Limited Income Report educates limited income customers about ways to be more energy efficient and presents opportunities for them to reduce their immediate and future bills. There are two types of LMI Reports and corresponding headers:
- Limited Income Welcome Report: See the Welcome Report header.
- Limited Income Progress Report: See the Progress Report header.
Peak Focused Report
This image is an example of the Peak Focused Report header for an existing customer.
Progress Report
This image is an example of the header for the Progress Report, Limited Income Progress Report, and Time of Use Progress Report.
Promotion Report
This image is an example of the Promotion Report header.
Seasonal Report
These images are examples of the Seasonal Report headers.
| Winter Seasonal Report | Summer Seasonal Report |
|---|---|
|
|
Solar Report
This image is an example of the Solar Report header.
Time of Use Report
The Time of Use Report provides customers on a Time of Use energy plan with a report experience that is focused on overall energy savings and rate education. There are two types of Time of Use Reports and corresponding headers:
- Time of Use Welcome Report: See the Welcome Report header.
- Time of Use Progress Report: See the Progress Report header.
Welcome Report
This image is an example of the header for the Welcome Report, Limited Income Welcome Report, and Time of Use Welcome Report header.
Footer
The footer is included at the bottom of every report and includes components that provide more context about the report, such as the utility's contact information and legal disclaimers.
This image is an example of the Footer module.
User Experience Variations
The user experience of the feature may vary for customers and utilities depending on their service types (gas, electricity, dual fuel, and so on), available data, costs, locale, and other factors. For more information, see Introduction Modules description in the Oracle Utilities Opower Energy Efficiency Cloud Service Overview and go to the User Experience Variations section.
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Option | Input Value |
|---|---|
|
Utility Logo The RGB version of the utility logo as an .ai file. Oracle Utilities Opower will configure the logos appropriately for the communication. Example: UtilityCo_Logo_RGB.ai |
Required Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide. |
|
Email Subject Line (Not Depicted) Clients can choose between a static (default) or dynamic subject line in the Progress Report. The promotional report uses a disaggregation-based subject line. Default: Progress Report: "[ first name, last name] Your Home Energy Report is here" Promotional Report: The subject line varies by disaggregation category. Contact your Delivery Team about subject line options. Welcome Report: "[first name], check out your new Home Energy Report" Limited Income Report: The subject line varies by report type:
Seasonal Report: "Hi [first name, last name], see how much energy you used last [winter/summer]" Time of Use Report: The subject line varies by report type:
Annual Report: "[first name, last name], here’s your [YYYY] Energy Lookback" Solar Report: The subject line varies by report type:
Electric Vehicle Report: Utilities have the choice of using a standard default subject line each time "[ first name, last name] Your Home Energy Report is here" |
Optional Choose one of the following:
|
|
Preference Prompt A link to the Energy Efficiency Web Portal page or utility preferences page where a customer can edit their report preferences. Default: Manage Preferences |
Optional Choose one of the following:
|
|
Preference URL Default: UtilityCo.com/preferences |
Optional Choose one of the following:
|
|
Unsubscribe Prompt A link to a page where customers can unsubscribe from Email Home Energy Reports v3 Default: Unsubscribe |
Optional Choose one of the following:
|
|
Unsubscribe URL Default: UtilityCo.com/unsubscribe |
Optional Choose one of the following:
|